I love learning through podcasts. It started as a way to pass the time in a 2+ hour roundtrip commute (in a previous life) and still remains one of my favorite inspirational tools. In order to help clients and readers make the most of their own time, my #EntrepreneursPodcastClub anthologizes several podcasts with similar topics, curating like-episodes specific to a theme that's top of mind.
Content is the fundamental beginning of your brand's existence outside the corner of your mind or office. Whether it's the copy on your website, the packaging of your product, the way your employees speak to customers, or the added value your offer to your community through content marketing like blog or social media posts, it all matters. Still working on some content strategy, or feel like there are areas where you can improve? Take a listen to some of the podcasts below.
My Top 3 Podcasts About CONTENT
These quick blasts of content wisdom comes out DAILY from marketing experts Neil Patel and Eric Sui and I'm not gonna lie-- this title totally click-baited me. I definitely wanted to hear how to come up with unlimited content ideas because content creation can be TOUGH.
It's anticipating community need, doing the right research, speaking from experience and/or wisdom and sometimes it just feels downright limited. So, if you've ever felt the way I have about content, take a listen and you'll find some inspiration.
Get together and brainstorm
Do your research on trending keywords and rankings
This episode is a fascinating expose on entrepreneur Miki Agrawal and her journey through the creation of multiple businesses. Her high energy comes through speakers on this one and it's brilliant to hear from someone who has mastered building brands around some of the most taboo subjects: poop, periods, and more. Here are some tidbits about her thesis for success in areas where others dare not go:
Build a best in class product
Create the right aesthetic across every touch point
Use the right accessible language across every touch point of the brand
See the theme? Every touch point. Consistency is key in messaging. Make sure that your customers are prepared to absorb the content you want them to engage with.
"Lack of revenue is not your greatest problem; a lack of reputation is."
Strong statement, right? Lewis and Rory have a clear working relationship. It's easy to see that they trust each other, they've done great work together, and they know each others' brands inside and out. This podcast plays more like a chat between two buds than the powerful marketing lesson in disguise that it is. In discussion how to build the most influential brand, Rory cites the quote above and brings up a fundamental equation he calls the reputation formula:
RESULTS x REACH = REPUTATION
Let that marinate for a second. Your results, good or bad, multiplied by the audience those results reach is your reputation. That's to say that if you have built the best product in the world, but no one has seen it, your reputation and influence is still nothing (Best Product x ZERO = ZERO).
He goes through the podcast with simple ways to bring these factors that make reputation so powerful into your own brand, often using Lewis' business as a case study. While the conversation pertains largely to business in general, the same lessons can be applied to content creation.
Did I miss one of your favorites? Leave me a link in the comments section and I'll take a listen!