Posts in marketing strategy
#EntrepreneursPodcastClub: INSTAGRAM

Oh Instagram. It's the most popular social media platform in the English-speaking world. It's completely changed the way we behave on the internet. It's given so many the opportunity to create a life, a living, connections, and have profound impact. It gets a lot of bad press-- about the comparison game, about illegitimacy and bots, about it's impact on people and their mental health. That being said, it's a TOOL. A hugely popular and powerful tool for so many to reach into niche and diverse communities, to make the world a bit smaller.

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#EntrepreneursPodcastClub: PRODUCT

What does your business sell? Whether a service or tangible product, there is so much that goes into the primary invention of your business. I chose these product stories to share because I felt that their creators overcame what sometimes feels seemingly impossible: confronting an industry giant as competition, reinventing a new segment, and optimizing sales channels that are new. Something that links all of these product stories together? Frustration over the currently available product or market and a desire to make things better.

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